For better or worse Google drives more traffic to websites than any other service. Even links from social media sites, such as Facebook and Twitter pale in comparison to traffic generated from Google.
Because Google is so important to driving traffic toward your website where your site ranks within Google searches is critical to driving visitors, and new customers. Unfortunately, whenever Google changes its search algorithm it has the potential to negatively effect your page ranking and where you show up in the search results.
Google’s search algorithm takes a number of factors into account when deciding where a site ranks in search results. Things like freshness of content, links from other websites, and the prominence of the search topic on your site all impact search rankings. Google closely guards their search algorithm to prevent people from gaming the system in order to artificially increase their ranking, which means site owners have to guess as to what will increase (or decrease) their ranking.
Under the current algorithm one of the biggest deterrents to a high search ranking are backlinks from disreputable sites. A backlink is a link to your site from another site. Normally, backlinks are good, they demonstrate the popularity of a site by showing that other sites think the content is worth a link. However, backlinks from certain sites can actually lower your page ranking.
Websites that have a poor reputation will often link to reputable sites in order to improve their ranking within Google. This doesn’t work, instead what it does is lower the ranking of both sites. This leaves many reputable site owners asking how to remove backlinks?
If you have noticed a drop off of incoming traffic from Google search results the first thing to do is determine what is behind that ranking loss. While backlinks are a common problem, they are not the only problem. Often, it is better to get an expert to review your site statistics and take a look at your site content so he or she can provide you with a professional analysis of the problems and work with you to get them fixed.
If you decide to do the work on your own, the first step is to identify all of the sites that are linking into your site. You can usually find this information in your sites web statistics control panel. After you have identified the links the next step is to identify the sites as either good or bad. This can be a challenge to do on your own — basically look for content on those sites that is relevant to your site and ensure the links are in the content, not in spammy comments. Again, this is where an expert can show you how to remove backlinks.
Once you have identified the bad sites you can send an email to the site owner asking that your site be removed from their site. Give them a few days to respond, if they don’t the next step is to reach out to Google directly and ask them to disavow the links through the Google Webmaster Tools.
Google’s constantly changing search algorithm can mean that your site may fall in its search ranking even if you have done nothing wrong. It is important to understand where you sit in Google’s ranking system and make sure that there is nothing that negatively impacts your customers’ ability to find you. If you find yourself dropping in Google page rank you can try to fix the issues yourself or reach out to an expert.